The right white label SEO tools will be user-friendly for you and provide in-depth information that your clients want to see. 
White label SEO tools are a must.
Any white label SEO program that is legitimate will provide you with the tools that you need to track success. 
There are a few things you should be looking for in white label SEO tools to ensure that you get the support that you need.
You Should Not Have to Invest in SEO Tools
First things first. If you are considering an SEO reseller plan, and the agency is telling you to invest in your own tools, keep it moving. A legitimate SEO reseller company will have the tools and as part of the partnership, you will have access to the white label SEO tools that you need. 
It should require no further investment on your part.
Tracking Critical Stats
The right tools will track the critical statistics that determine how well the search engine optimization is going. Some of the trackings include organic traffic, backlinks, and keyword ranking information.
You should be able to provide visual proof to your clients that what you are doing is working. 
The right SEO reseller plans will give you the tools that you need to ensure your clients are satisfied.
It Has to Be Easy
All the SEO tools in the world do you no good unless they are user-friendly. The fact is white label SEO tools that are difficult to use, do not get used. An easy-to-use dashboard will allow you to check your stats and get on with your day. 
Trying to navigate an overly complex dashboard will take up time that you do not have to dedicate.
The Bottom Line
White label SEO tools are an important part of the SEO reseller program process, but they are not the stand-alone holy grail. You need great tools, but you also need great SEO. 
State-of-the-art tools without great SEO are not enough.
You need a comprehensive package that comes complete with great rates, great SEO, great tools, and great support. You cannot have great tools without the other factors and find success. A comprehensive approach to white label SEO is the better solution. 
Do not get too focused on the tools alone. Look for a firm that comes with the complete package.