Why Search Marketing Matters

Search engine optimization

In this day and age, search engines are one of the most commonly used websites on the entire internet. People often turn to search engines to hook themselves up with a product or service, and they do so especially often when they have no idea where to find certain services. For instance, a person might search for lawnmowers on Google. When he or does does so, he or she wants to trust that the results will be both pertinent to lawn mowing and helpful.

With that said, search marketing is a huge part of online marketing. Importantly, 70 percent of the links search users click on are organic, so it is important for companies to only have organic links online. Approximately three-quarters of Internet search engine users say that they avoid paid advertisements, so it really makes sense for companies to enlist high-quality, organic, fresh content on the internet.

Search marketing also makes a difference in terms of internet marketing because SEO leads have a 14.6 percent close rate, while outbound leads have a slim 1.7 percent close rate. Plus, about 93 percent of internet users’ online experiences begin with a visit to a search engine.

At the end of the day, companies generally outsource SEO in order to beef up online sales and boost overall web presence. When all is said and done, it is very wise for a business to do everything in its power to boost their overall web presence, and search marketing is a great way to do so.

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